Like many business owners, you may believe your business does not
need a website
or that a website is not within your
budget Or maybe you think because you don’t use a computer, neither do your potential customers.
These are misconceptions.
Its a one time cost, lifetime opportunity. Some websites cost even less than 5000tk ( $60 ).
These some reasons shows bellow, why your company NEEDS a professional website, no matter what size your business.
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1. Websites can save your time and money.
As a business owner, you need to schedule your time carefully and put your energy into tasks that make you more money.
Providing information to your customers takes time; whether it’s on the phone, face-to-face, or in a brochure. A website
is a great way you can save yourself time and money.
2. Your customers expect it.
If this were the only reason on the list, it would be enough. Think about it. Would you trust a business that didn’t
have a website?
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere.
3. Websites make it possible to target a wider market.
When you have an offline business, you only cater to a limited number of clients, but when you are online, you can
target a larger market. Your working hours are longer than the usual and no matter what you sell, products or services;
you are doing so at the place at very minimal costs.
4. IT’S IMPROVES CUSTOMER SERVICES.
Improve your interaction with your clients by having a customer support page on your website. It helps especially when
catering to more than one country. It is beneficial for businesses that can’t afford phone service. You can also upload
an FAQ page for customers so that they can get their queries solved before bothering you.
5. You’ll show up in Google search results.
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are
zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at
the top of Google’s results and getting more visibility with potential customers.
6. Your competitors all have company websites.
once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find
educational material, reviews, and testimonials, according to this report
7. Resource Centre For Staff.
Website is not only for your customers but employers as well. Create a subdomain for your employees, which they can use
to upload pictures, instructional videos and guides to help customers. It will also make your employees feel valued.
Your staffs are not an expense but an investment that will reap you long-term benefits when treated right.
8. Showcase your products and services.
Not only can you display your products or outline your services in detail with beautiful images, but you can provide
short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.
9. Never put up the ‘closed for business’ sign again.
Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or e-commerce store means
that you can sell products all the time — not simply between 9 a.m. and 5 p.m.
10. Improves the Credibility and Legitimacy of Your Brand.
Having a business website makes your business more credible and legitimate. We live in a digital world, and it is a
common notion to think that if you have a website for your business, your company is real and isn’t fooling people, just
like a couple of decades ago it was important to have a physical address. However, it is essential that you present your
business in an attractive and glamorous but a well-structured manner.
In conclusion, having a website will save you time as updates are quick and easy. As well as save you money; traditional
marketing costs are expensive and hard to measure results. Your website hosting cost will be minimal compared to the new
customers and new sales you could bring in. Having a quality web presence will also save your customers’ time and makes
their searching and shopping experience more enjoyable. Furthermore, if your customer has a good experience with your
site they will tell others about it bringing in referral clients.