Since the majority of people have access to the internet, whether it’s on their laptop or mobile devices, having an appealing website is one of the most important aspects of a corporate marketing plan. The first thing people will do when they find out about your company is search for it online and this brings up some important points.
First of all they need to be able to find your website which brings up Search Engine Optimization (SEO). This relates to the position that you will appear on a websites search engine results. Without proper SEO your company will have less chance of appearing on the first page of results. Do you know that 75% of users never make it to the 2nd page of search results? That shows how important it is to ensure that your company appears as close to the top as possible. There is no way bypass this system due to the fact that the code is constantly updated by the search engines programmers. ITQ have our own methods of giving your site the best chances of being presented to the user/potential customer within the top range of results. Although SEO is important, it won’t make much difference if the site they reach doesn’t make them want to stay very long which brings us to the next point.